Smart duo conquers the big screen (February 10, 2006)
Steve Martin drives a smart fortwo in his new feature film “The Pink Panther”
His case: the Pink Panther. His car of choice: the smart fortwo. Inspector Clouseau is back on the hunt for criminals – and this time, in the remake of the cinema classic “The Pink Panther”, he's driving the smartest car in film history.
The producers of the Hollywood film first became aware of this cult two-seater on a visit to Europe. As a mobile companion for a contemporary Clouseau, the smart fortwo is the ideal choice: both of them stand out from the crowd in a very positive manner. The film is premiering today in Canada.
With a total of seven appearances, the smart fortwo is well represented on screen. While it comes across as something of an action hero, its fun side is by no means overlooked. At one point, for example, Clouseau (Steve Martin) attempts to manoeuvre the 2.5 metre-long car into an enormous parking space. In the process, he succeeds in wrecking two other vehicles. In another scene, Clouseau’s boss Dreyfuss, played by Kevin Kline, is dragged by a smart through the streets of Paris.
In the film, the smart fortwo is presented to cinema-goers as a sporty city car with wit and personality, whose size alone gives it plenty of advantages around town.
“Until late 2004, Canadians were only able to see smart fortwos in European and Asian settings. Nowadays, smart fortwos are a common sight everywhere across Canada” said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. “More than 5,000 smart fortwos have now been sold since the October 2004 smart launch and we are quite sure that this entertaining role of the smart car in the Pink Panther remake will generate even greater affection and affinity for the smart fortwo. To further celebrate this occasion, smart Canada and the supporting smart dealer group will be presenting each smart owner in Canada with a pair of tickets to the screening of the film.”
More than 40 years after Peter Sellers first introduced cinema audiences to the character of Inspector Clouseau in the film classic “The Pink Panther”, director Shawn Levy has produced a fast-moving remake of the legendary detective comedy. He gave himself just three months to film all of the scenes in New York, Paris, Prague and Rome. In addition to the 53 actors and 602 crew members, there were a total of ten smart cars present on set.
At www.media.thesmart.ca you can find images from the Pink Panther film and more photos of smart vehicles.
For more information, please contact:
JoAnne Caza 416-847-7550 caza@mercedes-benz.ca
Arden Nerling 416-847-7556 nerling@mercedes-benz.ca
His case: the Pink Panther. His car of choice: the smart fortwo. Inspector Clouseau is back on the hunt for criminals – and this time, in the remake of the cinema classic “The Pink Panther”, he's driving the smartest car in film history.
The producers of the Hollywood film first became aware of this cult two-seater on a visit to Europe. As a mobile companion for a contemporary Clouseau, the smart fortwo is the ideal choice: both of them stand out from the crowd in a very positive manner. The film is premiering today in Canada.
With a total of seven appearances, the smart fortwo is well represented on screen. While it comes across as something of an action hero, its fun side is by no means overlooked. At one point, for example, Clouseau (Steve Martin) attempts to manoeuvre the 2.5 metre-long car into an enormous parking space. In the process, he succeeds in wrecking two other vehicles. In another scene, Clouseau’s boss Dreyfuss, played by Kevin Kline, is dragged by a smart through the streets of Paris.
In the film, the smart fortwo is presented to cinema-goers as a sporty city car with wit and personality, whose size alone gives it plenty of advantages around town.
“Until late 2004, Canadians were only able to see smart fortwos in European and Asian settings. Nowadays, smart fortwos are a common sight everywhere across Canada” said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. “More than 5,000 smart fortwos have now been sold since the October 2004 smart launch and we are quite sure that this entertaining role of the smart car in the Pink Panther remake will generate even greater affection and affinity for the smart fortwo. To further celebrate this occasion, smart Canada and the supporting smart dealer group will be presenting each smart owner in Canada with a pair of tickets to the screening of the film.”
More than 40 years after Peter Sellers first introduced cinema audiences to the character of Inspector Clouseau in the film classic “The Pink Panther”, director Shawn Levy has produced a fast-moving remake of the legendary detective comedy. He gave himself just three months to film all of the scenes in New York, Paris, Prague and Rome. In addition to the 53 actors and 602 crew members, there were a total of ten smart cars present on set.
At www.media.thesmart.ca you can find images from the Pink Panther film and more photos of smart vehicles.
For more information, please contact:
JoAnne Caza 416-847-7550 caza@mercedes-benz.ca
Arden Nerling 416-847-7556 nerling@mercedes-benz.ca
smart_press_releases_generic_200x150.png)
