Toronto Waterfront Marathon (September 26, 2004)
smart teamed up with Adidas in support of Scotia Bank's Toronto Waterfront Marathon. Two smart fortwos, covered in decals courtesy of Adidas and Scotia Bank, were the official leaders of the event. With its low consumption and low emissions, the smart fortwo was specially selected to promote a clean, green Toronto waterfront. This sponsorship represents smart's first co-marketing project with Adidas Canada.
